Press Coverage

Our pioneering study has garnered a wide range of reactions in the press.  You can follow the coverage and the reactions (readers' comments) from the links below.

10 Things Amazon Won't Tell You (WSJ Smart Money)

STUDY: Most Product Reviews On Amazon Are Crap (Business Insider)

In a Race to Out-Rave, 5-Star Web Reviews Go for $5 (New York Times)

Are Amazon reviewers Corrupt (PC Magazine)

Amazon's Top Reviewers: Who They Are And What They Do (Huffington Post)

WHCU Morning Newswatch (WHCU) [audio]

Study unmasks the secret world of Amazon's reviewers (Chronicle Online)

Las críticas suben las ventas de Amazon (CNN)

Descubren el gran negocio de los comentarios en Amazon (Panamericana Television)

Un estudio descubre el "negocio" de los comentarios de productos en Amazon (El Argentino)

Estudio señala que Amazon "premia" los comentarios positivos (Publimetro, Mexico)

Amazon insaciable, sustituyó a expertos literarios por aficionados (El Argentino)

Top Amazon Reviewers Are Rolling in Free Swag (Gawker)

Cornell study unmasks Amazon's product reviewers (Ithaca Journal)

Who Are Amazon’s Citizen Reviewers? (

Cornell study unmasks Amazon's product reviewers (

Could Amazon Reviews Be Corrupt? (Slashdot)

Presentation to Press Club in NYC [video]

Links to Other Useful Sites:

The Harriet Klausner Appreciation Society

Links to Academic Studies of Reviewing:

Six Degrees of Reputation: The Use and Abuse of Online Review and Recommendation Systems

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